A media kit is one page that answers a brand's questions before they ask. Brands don't read it top to bottom; they scan for six things. Put those six above everything else, and leave the rest out.
The six things, in the order brands look
- Who you are in one line. Handle, niche, city, language. "Fitness and home food, Bengaluru, Kannada and English."
- Real numbers. Followers, average reel views over the last 30 days, engagement rate. Take them from Instagram Insights, and date them. Rounded, inflated numbers get caught on the first call.
- Who follows you. Age bracket, gender split, top three cities. This is the number a brand uses to decide; a Delhi brand won't book a creator whose audience is in Kochi, however good the reels.
- Three reels that look like the work they'd buy. Links, not screenshots. Pick the ones closest to a brand ad, not your most personal.
- Brands you've worked with. Names and the posted links. If none yet, say "open to first collaborations" rather than leaving it blank.
- Rate and deal type. A number for a reel and for stories, and whether barter is fine. See the rate guide.
Mistakes that get kits ignored
- A PDF. Brand managers open it on a phone; it doesn't render, they close it. A link works everywhere.
- Numbers with no date, or a follower count from last year.
- "DM for rates". The manager has forty creators to go through; the one with a number gets the reply.
- Six pages of philosophy. Nobody reads past the numbers.
Keep it current
Update the views and audience numbers once a month, and add every new brand the week the post goes live. A kit that shows last month's data signals that you're active; one from last year signals the opposite.
A free kit page
When you register on AutoMode, you get a kit page at theautomode.in/c/your-handle with exactly these six sections, which you edit from your portal. It's the link we send to brands when you tap Connect me on the collab board, so keeping it current directly affects your replies.