There is no official rate card, and every brand will tell you "budget is tight". What follows are the ranges we see in postings and in deals that close, so you have a number before the brand asks. Treat them as a starting point, not a rule.
Typical ranges per reel, India, 2026
| Followers | Per reel | Per story (set of 2-3) | Usual deal |
|---|---|---|---|
| 1K to 10K (nano) | ₹500 to ₹3,000 | ₹300 to ₹1,000 | Barter, or product plus a small fee |
| 10K to 50K (micro) | ₹2,000 to ₹10,000 | ₹1,000 to ₹3,000 | Paid, product included |
| 50K to 200K (mid) | ₹8,000 to ₹40,000 | ₹3,000 to ₹10,000 | Paid, often a 3-reel package |
What moves the price
- Views beat followers. A 12K account whose reels average 40K views charges like a 50K account. Quote on views.
- Niche. Finance, tech and parenting pay more than comedy and lifestyle, because the audience is worth more to the brand.
- Usage rights. If the brand wants to run your reel as an ad, add 50 to 100 percent. Whitelisting (ads from your handle) is a separate monthly fee.
- Exclusivity. "No competing brands for 30 days" is worth a premium; for 90 days, a large one.
- Speed and revisions. A 48-hour turnaround or more than two rounds of edits should cost more.
How to quote
Give one number for the standard package and say what's included: "₹4,000 for one reel, 30 to 45 seconds, two rounds of edits, you can repost on your page. Ads usage is extra." Brands rarely negotiate a clear quote down; they negotiate vague ones. If they push, trade scope rather than price: fewer edits, shorter exclusivity, or a story instead of a second reel.
Where to put your rate
In your media kit, next to your real views. On AutoMode your kit page shows your rate and "open to barter" if you tick it, so brands see it before they reply and the first call starts from the right number.
Register free to build your kit, then browse the paid postings on the board.